Full Windsor is a small yet innovative outdoors brand based out of California and the UK. We make tools and gear that minimize your carry load and help you thrive in the outdoors. Our team is made up of curiously minded designers that when not mucking about outdoors, create high quality products driven by a focus on 'getting it right'. Our gear is made from the highest quality and most sustainable materials that we can get a hold of, and are designed to be used and enjoyed for donkey's years. We have bootstrapped and crowdfunded our way into existence, and are 100% owned and operated. Our Founder is a lanky Kiwi industrial designer called Mark Windsor, perhaps it's just a coincidence that we are called Full Windsor, we think not.
Mark began Full Windsor in 2011, on the founding principle that design should be at the heart of the everything we do. From an old warehouse in Hackney Wick, East London he quit his day job at a well-known design firm and released Full Windsor’s first product on Kickstarter. He was sick of getting a dirty derriere (referred to commonly as the skunk stripe) on his rain drenched morning cycle commute and designed the Quickfix mudguard, a fender that could be clipped on and off in seconds eliminating the annoyance that comes with full fenders. Since then, after a hop across the pond leaving the drizzle behind to relocate in sunny Los Angles (no more mudguards needed), Full Windsor has moved into the outdoor gear space and is now fully focused on designing gear to minimize your carry load when heading out the door.
We are a proud member of 1% for the Planet. As a member we are committing to donate the equivalent of 1% of our gross sales directly to our chosen environmental Non-profit - Endangered Species International. In particular we are donating to their Ocean plastic removal program. They are currently set up to remove 400 pounds of floating plastic every day from the Pacific Ocean's most sensitive marine environments.
Design Ethos and Process
There is a way of thinking that is becoming more common, especially with outdoor enthusiasts. It reverts back to a previous generations attitude towards their possessions. Visit any museum and you'll see artifacts that were people's prized possessions that were kept safe and looked after meticulously. People are beginning to realize cheap plastic goods are of a disposable nature and over time they will nearly always develop a weak point that will break leaving the entire product as yet another thing to simply throw away. The reality of throw away culture is that there is no such place as 'away'. Cheap plastic products are causing a massive environmental problem, polluting our Oceans and killing our sea life. Items of value made from durable materials are more likely to be cherished and kept for a lifetime.
With this way of thinking, purchases are much more thought through and considered. To create such items requires a lot of thought and consideration, high quality materials that stand the test of time, and functionality that works so well, it is simply a pleasure to use. The key to sustainability is efficiency. A design should use less material and energy for the most useful result. No amount of recycling will equal using less in the first place. DO MORE WITH LESS.
This is the thought process and a consideration we try to implement every time we design a new product at Full Windsor.