Full Windsor is a small, yet innovative outdoor accessories brand, based out of Los Angeles, California. Our team is made up of curiously minded designers that create high quality gear driven by functional usability - first and foremost. Our products are made from the highest quality, sustainably responsible materials that we can get our hands on, and are designed to last the test of time. Full Windsor was founded in 2011 by award winning Kiwi industrial designer - Mark Windsor (tall, skinny dude on the right).
Full Windsor is a proud member of 1% for the Planet. As a member we are committing to donate the equivalent of 1% of our gross sales through a combination of monetary, in-kind and approved promotional support directly to our chosen environmental Non-profit - Endangered Species International. In particular we are donating to their Ocean plastic removal program. They are currently set up to remove 400 pounds of floating plastic everyday from the Pacific Ocean's most sensitive marine environments.
There is a way of thinking that is becoming more common, especially with outdoor enthusiasts. It reverts back to a previous generations attitude towards their possessions. Visit any museum and you'll see artifacts that were people's prized possessions that were kept safe and looked after meticulously. People are beginning to realize cheap plastic goods are of a disposable nature and over time they will nearly always develop a weak point that will break leaving the entire product as yet another thing to simply throw away. The reality of throw away culture is that there is no such place as 'away'. Cheap plastic products are causing a massive environmental problem, polluting our Oceans and killing our sea life. Items of value made from durable materials are much less likely to fall trap to this same fate. If an item is cherished, then hopefully it will be kept until either it is lost, or past on to someone else.
With this way of thinking, purchases are much more thought through and considered. To create such items requires a lot of thought and consideration, high quality materials that stand the test of time, and functionality that works so well, it is simply a pleasure to use. The key to sustainability is efficiency. A design should use less material and energy for the most useful result. No amount of recycling will equal using less in the first place. DO MORE WITH LESS.
This is the thought process and a consideration we try to implement every time we design a new product at Full Windsor.