Full Windsor is a small yet innovative, Los Angeles based outdoors gear brand. Our team is made up of curiously minded designers that create high quality gear driven by a focus on 'getting it right'. Our gear is made from the highest quality and most sustainable materials that we can get a hold of, and is designed to be used and enjoyed for donkey's years to come. We have bootstrapped and crowdfunded our way into existence and are 100% owned and operated, with no outside investors pulling the strings and saying what's what. Full Windsor was founded in 2011 by Kiwi industrial designer - Mark Windsor (that tall, skinny dude on the right with the awkward smile).
We are a proud member of 1% for the Planet. As a member we are committing to donate the equivalent of 1% of our gross sales through a combination of monetary, in-kind and approved promotional support directly to our chosen environmental Non-profit - Endangered Species International. In particular we are donating to their Ocean plastic removal program. They are currently set up to remove 400 pounds of floating plastic every day from the Pacific Ocean's most sensitive marine environments.
Design Ethos and Process
There is a way of thinking that is becoming more common, especially with outdoor enthusiasts. It reverts back to a previous generations attitude towards their possessions. Visit any museum and you'll see artifacts that were people's prized possessions that were kept safe and looked after meticulously. People are beginning to realize cheap plastic goods are of a disposable nature and over time they will nearly always develop a weak point that will break leaving the entire product as yet another thing to simply throw away. The reality of throw away culture is that there is no such place as 'away'. Cheap plastic products are causing a massive environmental problem, polluting our Oceans and killing our sea life. Items of value made from durable materials are more likely to be cherished and kept for a lifetime.
With this way of thinking, purchases are much more thought through and considered. To create such items requires a lot of thought and consideration, high quality materials that stand the test of time, and functionality that works so well, it is simply a pleasure to use. The key to sustainability is efficiency. A design should use less material and energy for the most useful result. No amount of recycling will equal using less in the first place. DO MORE WITH LESS.
This is the thought process and a consideration we try to implement every time we design a new product at Full Windsor.